Unita Odontologia Humanizada is a dental clinic located at Rua Jose Bernardino, 97, Sala 501, 5th Floor, Vila Cabral, Campina Grande, Paraiba. Founded in May 2021 and operating under the legal entity MNP Odontologia LTDA, the clinic is led by Dra. Paula Baracho Perez (CRO/PB 6924) and positions itself as a full-spectrum dental practice with a genuine commitment to odontologia humanizada — humanized dentistry. The clinic's Instagram profile (@unitaodontologia) carries the tagline "Especialistas em transformar sorrisos. Atendemos todas as especialidades" (Specialists in transforming smiles. We serve all specialties), reflecting a comprehensive clinical scope alongside a philosophy of individualized, empathetic patient care.
Humanized Dentistry
Odontologia Humanizada is not a marketing label at Unita but a defined clinical and ethical approach rooted in Brazil's national healthcare humanization principles. In practice, it means treating the whole patient — with their specific anxieties, expectations, and personal health context — rather than focusing solely on the dental problem. The approach prioritizes active listening, open communication about treatment options, and the creation of a genuinely welcoming clinical environment that reduces dental anxiety and promotes comfort throughout each appointment. For patients who have experienced dental fear or avoidance, a humanized approach can be the difference between ongoing neglect of oral health and engagement with consistent, preventive care. Unita's adoption of this framework as its core brand identity reflects a practice philosophy where technical excellence and genuine patient empathy are considered equally essential.
Orthodontics
Ortodontia (orthodontics) at Unita covers both fixed appliance systems and clear aligner options for the correction of misalignment, crowding, spacing, and bite irregularities across all age groups. Fixed brackets — metal or aesthetic ceramic — apply controlled forces that guide teeth into their prescribed final positions over the course of treatment, with regular monitoring to track progress and adjust the appliance. Clear aligners provide a removable, nearly invisible alternative for patients who prioritize aesthetics and convenience during treatment. Orthodontic planning is coordinated with the clinic's broader care framework, ensuring that alignment improvements complement any aesthetic or restorative treatments delivered alongside.
Dental Implants
Implantodontia (implantology) addresses tooth loss with titanium fixture implants surgically placed into the jawbone, integrating with bone through osseointegration before receiving prosthetic crowns. Implants are the gold standard for single-tooth replacement and can support full-arch prosthetics for patients with extensive tooth loss. They preserve alveolar bone volume, maintain adjacent tooth positions, and deliver an outcome that is visually and functionally indistinguishable from natural dentition. Dra. Paula Baracho Perez maintains an active personal clinical profile focused on implants and oral rehabilitation, reflecting specialist expertise in this area.
Dental Prosthetics
Protese dentaria (dental prosthetics) at Unita covers fixed and removable restorations for replacing missing or damaged teeth. Fixed crowns protect and restore compromised individual teeth; fixed bridges replace missing tooth spans using adjacent teeth or implants as support; removable partial and complete dentures restore function across more extensive tooth loss. Modern ceramic, zirconia, and composite materials produce prosthetic restorations that blend naturally with surrounding dentition in color, translucency, and surface texture.
Endodontics
Tratamento de canal (root canal treatment) preserves natural teeth affected by pulpal infection, deep caries extending to the pulp chamber, or periapical disease. The procedure eliminates infection from the root canal system, seals the treated space to prevent reinfection, and restores the tooth to full structural and functional integrity with a crown. Successful endodontic treatment saves teeth that would otherwise require extraction — avoiding the subsequent need for implant or prosthetic replacement and preserving the natural dental arch.
Aesthetic Dentistry and Whitening
Odontologia estetica encompasses the full range of treatments that improve the visual appearance of the smile. Professional clareamento dental (teeth whitening) uses clinical-grade bleaching to brighten enamel safely and effectively. Composite aesthetic restorations and recontouring refine tooth shape and surface texture. Porcelain veneers and dental contact lenses (lentes de contato dental) bond ultra-thin ceramic restorations to the front surfaces of teeth, correcting color, shape, and minor positional irregularities. Aesthetic treatments at Unita are planned within the broader humanized care framework — understanding each patient's aesthetic goals and sequencing treatments to achieve lasting, harmonious results.
General and Preventive Dentistry
Comprehensive general dental care — preventive prophylaxis, diagnostic consultations, restorations for caries and structural damage, and ongoing monitoring — supports the long-term oral health of Unita's patient base. The clinic's commitment to humanized care means that even routine appointments are approached with the same individual attention and empathy as more complex specialist treatments, building the consistent patient relationship that is the foundation of effective preventive dentistry.