1972 Phahonyothin Rd, Bangkok, Thailand
SmileJet AI Audit Score for Sure Smile Dental Clinic: 5.4/10 overall. Authenticity: 6/10 โ Google 4.53/81, no manipulation tier. Internal avg 4.66. Genuine mix with substantive 1-2 star complaints. Facebook-only presence.. Treatment Quality: 6/10 โ Braces (28-month, multiple patients). Whitening, fillings, scaling confirmed. Retainer delayed 10 days post-brace-removal - quality process concern.. Cleanliness: 7/10 โ Sterile, clean environment noted by an English-writing reviewer. Consistent cleanliness praise across Thai reviews. No negative cleanliness mentions.. Team: 6/10 โ Dr. Bom named for braces. Proactive orthodontic appointment calls cited positively. One rude staff complaint (1-star, conduct description). Schedule management issues.. Price Value: 5/10 โ Filling charged 2500 THB for one tooth with undisclosed per-surface fee structure (1-star complaint). Installment payment option noted. Prices described as slightly expensive.. Tourist Suitability: 3/10 โ BTS accessible, parking available. No English confirmed. Outer northern Bangkok Senanikom zone, not a tourist area. Thai-only clientele evident.. Summary: Sure Smile Dental Clinic near Senanikom BTS focuses on orthodontics with Dr. Bom managing braces and Invisalign cases. The clinic proactively calls patients for each adjustment appointment, but wait times and a retainer delay post-treatment reflect scheduling weaknesses. A non-disclosed per-surface filling fee of 2500 THB per tooth generated a 1-star complaint, and one rude staff report warrants caution. Key strengths: Dr. Bom (braces/orthodontics) named and praised; Proactive appointment confirmation calls for each ortho adjustment; Clean facility with parking and BTS walkable; Installment payment plans available for braces. Points to note: Filling charged 800 THB per surface undisclosed in advance (2500 THB total for one tooth); Retainer not ready 10 days after brace removal (lab delay); Rude staff conduct reported in 1-star review. Confidence: Medium. Based on 50 reviews and 2 sources. Audited 20 May 2026.
SmileJet AI Audit
Confidence
โ Medium
Audited 20 May 2026
Authenticity
6
Treatment Quality
6
Cleanliness
7
Team
6
Price Value
5
Tourist Suitability
3
"Sure Smile Dental Clinic near Senanikom BTS focuses on orthodontics with Dr. Bom managing braces and Invisalign cases. The clinic proactively calls patients for each adjustment appointment, but wait times and a retainer delay post-treatment reflect scheduling weaknesses. A non-disclosed per-surface filling fee of 2500 THB per tooth generated a 1-star complaint, and one rude staff report warrants caution."
Highlights
Watch out for
Score Breakdown
Google 4.53/81, no manipulation tier. Internal avg 4.66. Genuine mix with substantive 1-2 star complaints. Facebook-only presence.
Braces (28-month, multiple patients). Whitening, fillings, scaling confirmed. Retainer delayed 10 days post-brace-removal - quality process concern.
Sterile, clean environment noted by an English-writing reviewer. Consistent cleanliness praise across Thai reviews. No negative cleanliness mentions.
Dr. Bom named for braces. Proactive orthodontic appointment calls cited positively. One rude staff complaint (1-star, conduct description). Schedule management issues.
Filling charged 2500 THB for one tooth with undisclosed per-surface fee structure (1-star complaint). Installment payment option noted. Prices described as slightly expensive.
BTS accessible, parking available. No English confirmed. Outer northern Bangkok Senanikom zone, not a tourist area. Thai-only clientele evident.
Important โ about this score
Please read before drawing conclusions about this clinic.
This score is an automated, opinion-based assessment generated by SmileJet's proprietary AI algorithm from publicly available information โ including aggregated third-party reviews, clinic-published materials, and other open-source signals. It is not a statement of verified fact, a professional medical opinion, or an endorsement, and individual experiences may differ.
How the algorithm penalises scores
Our methodology applies score reductions where signals are detected that, in the algorithm's assessment, may indicate: unverifiable or potentially overstated claims about clinical experience or credentials; review patterns the model flags as inconsistent with organic user behaviour; or limited independent corroboration of marketing statements.
These adjustments reflect algorithmic signal-weighting only and do not constitute an allegation of any specific wrongdoing by this clinic or its staff.
Clinics may request a review of their score at any time. Read full methodology โ
Sure Smile Dental Clinic is a dental practice located near the Sena Nikhom intersection in the Chatuchak district of Bangkok, Thailand. The clinic operates daily from 11:00 to 20:00, making it accessible to working patients who cannot attend early-morning appointments. It can be reached by phone at +66 94 992 6224 and communicates with patients via LINE at @suresmile, as well as through its Facebook and Instagram channels at @suresmile.th.
Orthodontic care is central to the clinic's offering. Sure Smile provides traditional metal braces, ceramic braces, and Invisalign clear aligner therapy, the last of which starts from approximately 29,000 THB, making it one of the more competitively priced Invisalign providers in the Chatuchak area. The clinic treats both adolescents and adults, tailoring the orthodontic approach to each patient's jaw structure, lifestyle, and budget.
Teeth whitening is another key service. The clinic uses clinically approved bleaching agents in its in-office whitening sessions, helping patients achieve visibly whiter teeth in a single appointment. Take-home whitening trays are also available for patients who prefer a gradual approach.
General dental care at Sure Smile includes routine examinations, digital X-rays, scaling and polishing, tooth-coloured fillings, and oral hygiene instruction. Preventive consultations help patients understand the factors contributing to tooth decay and gum disease so they can adopt better home-care habits.
Restorative services such as dental crowns, bridges, and extractions are performed at the clinic. Root canal treatment is available for teeth with deep infection or decay, and the team uses modern rotary instrumentation to make the procedure more comfortable and efficient.
Sure Smile Dental Clinic is a branch within a small multi-location network in Bangkok. The Sena Nikhom branch address is 1972 Phahonyothin Road, Chantharakasem, Chatuchak, Bangkok.
4.5
โ 81 reviews
Pim Poz
May 2026 ยท โ 5
The doctor was gentle and kind, and the staff were lovely.
เธชเธขเธฒเธก เธเนเนเธฒเนเธเนเธง
May 2026 ยท โ 5
I was very impressed. The dentist provided excellent care, my teeth are beautiful, and the treatment wasn't prolonged. โค๏ธ
Angkawara Phongyuangtong
May 2026 ยท โ 5
The staff are lovely and the doctor provides excellent service. ๐ โฆ
35_เธงเธดเธฅเธฒเธชเธดเธเธต เธชเธดเธเธซเนเธเธฑเธเธเน
May 2026 ยท โ 5
The doctor is lovely and explains everything in detail. The staff called to schedule each adjustment appointment, which was great.
เนเธเนเธก เธเนเธฐ
May 2026 ยท โ 4
Excellent service, the doctor is kind and has a gentle touch.
Chompoo เธเธกเธเธนเน
May 2026 ยท โ 5
Excellent service. The doctors are kind and gentle, and everyone speaks very politely.
Naruemon Rattanarungchai
May 2026 ยท โ 5
I'm impressed every time I come. The staff and doctors are lovely โจ๐ โฆ
panittra tongtib
May 2026 ยท โ 5
The clinic does a good job. The staff are lovely.
Nutnicha Manuson
May 2026 ยท โ 5
Excellent service. They always call to schedule an appointment beforehand. They're doing a great job; it's almost finished and will take less
Vilasinee SINGPHAN
May 2026 ยท โ 5
The doctor was very kind and the service was excellent. They called in advance to confirm the appointment before the appliance adjustment.
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