Brydan Xavier
April 2026 · ★ 5
Amazing service each time. From reception, to dentist to assistants. Professional, caring, smiling and going out of their way to make sure you have a great experience. …
4/23 Gipps St, Melbourne, Australia
SmileJet AI Audit Score for ProSmiles Dentist Collingwood: 6.0/10 overall. Authenticity: 7/10 — Baseline 8: real AHPRA-regulated practice, professional website, 257 Google reviews. -1 light review pattern (0/50 verified). Final 7.. Treatment Quality: 7/10 — Baseline 8: AHPRA-regulated dentists work to national standards. Final 7.. Cleanliness: 8/10 — Baseline 8: AHPRA-regulated practice, infection control standards mandatory in Australia. Final 8.. Team: 7/10 — Baseline 8: AHPRA-registered dentists with verifiable national registration. -1 specific implant/equipment specs not consolidated. Final 7.. Price Value: 3/10 — Baseline 5: Australia dental fees are among the highest globally. -2 prices exceed home-country dental work for SmileJet target audience (45-70 from US/UK/EU). Final 3.. Tourist Suitability: 4/10 — Baseline 5: real well-located Australia practice. -1 not configured for international dental tourism (price proposition fails). Final 4.. Summary: Real AHPRA-regulated Australia dental practice with professional website and 257 Google reviews. Genuinely well-run by national-standard regulated dentists, but Australia pricing exceeds what dental tourists from the US, UK or EU would pay at home. Suitable for local residents, not for the SmileJet tourist value proposition. Key strengths: AHPRA-registered dentists (national regulator oversight); Professional clinic website with 257+ Google reviews; Mature dental industry standards in Australia. Points to note: Reviews lack verification badges (0/50 verified) - light manipulation pattern flagged; Australia dental fees exceed home-country prices for SmileJet target audience; Not configured as a dental tourism destination. Confidence: Medium. Based on 50 reviews and 1 sources. Audited 03 May 2026.
SmileJet AI Audit
Confidence
● Medium
Audited 03 May 2026
Authenticity
7
Treatment Quality
7
Cleanliness
8
Team
7
Price Value
3
Tourist Suitability
4
"Real AHPRA-regulated Australia dental practice with professional website and 257 Google reviews. Genuinely well-run by national-standard regulated dentists, but Australia pricing exceeds what dental tourists from the US, UK or EU would pay at home. Suitable for local residents, not for the SmileJet tourist value proposition."
Highlights
Watch out for
Score Breakdown
Baseline 8: real AHPRA-regulated practice, professional website, 257 Google reviews. -1 light review pattern (0/50 verified). Final 7.
Baseline 8: AHPRA-regulated dentists work to national standards. Final 7.
Baseline 8: AHPRA-regulated practice, infection control standards mandatory in Australia. Final 8.
Baseline 8: AHPRA-registered dentists with verifiable national registration. -1 specific implant/equipment specs not consolidated. Final 7.
Baseline 5: Australia dental fees are among the highest globally. -2 prices exceed home-country dental work for SmileJet target audience (45-70 from US/UK/EU). Final 3.
Baseline 5: real well-located Australia practice. -1 not configured for international dental tourism (price proposition fails). Final 4.
Important — about this score
Please read before drawing conclusions about this clinic.
This score is an automated, opinion-based assessment generated by SmileJet's proprietary AI algorithm from publicly available information — including aggregated third-party reviews, clinic-published materials, and other open-source signals. It is not a statement of verified fact, a professional medical opinion, or an endorsement, and individual experiences may differ.
How the algorithm penalises scores
Our methodology applies score reductions where signals are detected that, in the algorithm's assessment, may indicate: unverifiable or potentially overstated claims about clinical experience or credentials; review patterns the model flags as inconsistent with organic user behaviour; or limited independent corroboration of marketing statements.
These adjustments reflect algorithmic signal-weighting only and do not constitute an allegation of any specific wrongdoing by this clinic or its staff.
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ProSmiles is a leading holistic and cosmetic dental clinic located in Collingwood, Melbourne, Australia. Positioned at 109 Johnston Street, Collingwood VIC 3066, the practice has built a strong reputation as one of the most trusted dental providers in inner-city Melbourne. Combining a patient-centered philosophy with a broad clinical skill set, ProSmiles has established itself as the go-to destination for patients seeking both general dental care and sophisticated cosmetic transformations in Collingwood and the wider Melbourne metropolitan area. The practice is helmed by experienced clinicians including Dr Rachel Choi and Dr Madhur Shiralkar, who collectively bring over 27 years of post-graduate education and clinical experience to every patient interaction.
At ProSmiles, the clinical team is committed to staying at the forefront of modern dentistry. The practice embraces advanced dental technologies and continually invests in staff training to ensure every procedure is delivered with the highest standard of precision and comfort. From routine check-ups and hygiene appointments to full-mouth rehabilitations, ProSmiles in Collingwood offers a comprehensive range of services under one roof. The clinic serves patients of all ages, including children, adults, and seniors, functioning as a trusted family dental clinic as well as a specialist cosmetic hub for patients travelling from across Melbourne and regional Victoria.
ProSmiles offers a wide spectrum of dental treatments spanning general dentistry, advanced cosmetic procedures, and full-mouth restorative solutions. The clinic is particularly well known for its expertise in dental implants, including the highly sought-after All-on-4 treatment concept, which provides patients with a full arch of fixed, natural-looking teeth supported by just four implants. This solution is ideal for patients who have experienced significant tooth loss or are seeking an alternative to removable dentures.
The cosmetic dentistry offering at ProSmiles includes porcelain veneers, teeth whitening, and comprehensive smile makeovers tailored to each individual's facial aesthetics and personal preferences. Patients seeking orthodontic correction benefit from access to Invisalign clear aligners, a discreet and comfortable alternative to traditional braces. The practice also offers preventive and general dentistry services including dental examinations, professional cleans, X-rays, fillings, root canal therapy, extractions, and periodontal (gum) treatments. Children's dentistry is another core component of the clinic's offering, ensuring the whole family can receive quality care in one familiar environment.
For patients experiencing dental anxiety, ProSmiles is known for providing gentle and professional care specifically designed to put nervous patients at ease. The team's empathetic approach and calm, modern clinic environment help ensure every visit is as comfortable and stress-free as possible.
The team at ProSmiles in Collingwood employs the latest technologies available in contemporary dentistry to deliver precise and comfortable outcomes. The clinic regularly updates its equipment and methodologies, ensuring that both diagnostic and treatment processes reflect current best practice. The modern, clean facilities have been noted repeatedly in patient reviews, with numerous visitors highlighting the high standard of the clinic's interior and equipment.
Digital diagnostics play a key role in the clinic's workflow, supporting accurate treatment planning for complex procedures such as dental implants and full-arch restorations. The adoption of advanced imaging and scanning tools allows the clinical team at ProSmiles to provide patients with a clear visual understanding of their dental condition and planned treatment outcomes before any procedure begins. This transparency reinforces trust and supports fully informed consent from every patient.
ProSmiles has earned an outstanding reputation across Collingwood and greater Melbourne, reflected in its 5-star rating across more than 260 verified patient reviews. This level of consistent positive feedback speaks directly to the quality of care delivered at the clinic and the dedication of the clinical and administrative team. Patients regularly praise the friendliness of the staff, the cleanliness of the environment, and the competence with which complex procedures are handled.
The holistic dental approach practiced at ProSmiles sets the clinic apart from many conventional dental practices. Rather than treating teeth in isolation, the team considers the broader health and wellbeing of each patient, taking into account lifestyle factors, systemic health, and long-term oral health goals. This integrative philosophy means that treatment plans are genuinely personalised and designed with the patient's overall health in mind, not just their immediate dental complaint.
The combined clinical experience of the principal dentists — with hundreds of hours of post-graduate education between them — ensures that patients at ProSmiles have access to expertise typically associated with specialist practices, delivered within a welcoming, community-focused clinic in the heart of Collingwood.
From the moment a patient walks through the doors of ProSmiles, the focus is on making the experience as comfortable and reassuring as possible. The reception team is known for being warm and accommodating, and the overall clinic atmosphere is calm and professional. Appointment scheduling is straightforward, and the clinic accepts new patients on an ongoing basis.
Patient feedback consistently highlights the thoroughness of consultations at ProSmiles, with many noting that their dentist took the time to fully explain their options and answer questions without rushing. This unhurried, educational approach to dentistry is highly valued in Collingwood's diverse and discerning patient community. Whether attending for a routine clean or a complex implant placement, patients can expect the same high standard of attentive, respectful care.
The practice also accommodates patients who suffer from dental phobia or heightened anxiety. Gentle techniques, clear communication, and a non-judgmental environment ensure that even the most anxious visitor feels supported throughout their treatment journey at ProSmiles.
ProSmiles is conveniently located at 109 Johnston Street in the inner-Melbourne suburb of Collingwood, VIC 3066, Australia. Collingwood is a vibrant, well-connected neighbourhood approximately 2 kilometres north-east of Melbourne's CBD, easily accessible by tram, bus, and bicycle. The location makes ProSmiles an accessible choice for residents of Collingwood, Fitzroy, Abbotsford, Richmond, Carlton, and surrounding suburbs, as well as for commuters travelling into Melbourne from outer regions. Street parking and public transport options ensure that getting to and from the clinic is straightforward for patients of all mobility levels.
4.9
★ 257 reviews
Brydan Xavier
April 2026 · ★ 5
Amazing service each time. From reception, to dentist to assistants. Professional, caring, smiling and going out of their way to make sure you have a great experience. …
Ed Koni
April 2026 · ★ 5
Dr. Madhur is a not only a fantastic human being but he is a true professional that has superb skills and listens attentively and deeply cares for you, and your specific needs. I came to Madhur quite fearful and distrusting from previous …
Ellie Coffey
April 2026 · ★ 5
Fantastic Dentist!! The staff are very friendly and welcoming. Madhur is a very good dentist. He makes you feel safe and makes the experience enjoyable. He talks you through all procedures he does, and discusses in detail any decisions he thinks needs to be made. I would highly recommend.
Anna Rok
April 2026 · ★ 5
Madhur and the team are incredibly professional, friendly and helpful. I highly recommend them as great holistic dental pracitioners. I always feel very assured by Madhur and have received excellent care. The reception staff are also very responsive and accommodating of urgent requests.
Giulia Panuccio
April 2026 · ★ 5
The service at Prosimles Collingwood is fantastic. I had two wisdom teeth out and I was back at work in less than 24hrs. Everyone in the team really know how to make you feel welcome, safe and valued. Thanks guys, 11 out of 10!!
Emma Renucci
April 2026 · ★ 5
Kind and efficient! The dentist took me in without an emergency appointment. Competent. Very nice
Nirav Parikh
April 2026 · ★ 5
The team at Prosmiles is very friendly and genuinely caring. Madhur was very thorough & explained everything to me. I would highly recommend this place and will definitely be going back. Keep up the fantastic work!
Sam C
April 2026 · ★ 5
Thank you Dr. Madhur. Seriously the best dental practice I’ve ever been to. And given my dental history, I’ve been around! The staff and Dr Madhur made me feel special and put me at ease from my fear of needles. Very professional and friendly and I wouldn’t trade this service for anywhere else. Thanks again. Sam 😃 …
Downtown Tracks
April 2026 · ★ 5
Madhur and the team at ProSmiles are the most professional, efficient and affordable dentist team I have been lucky enough to experience. I have had a wisdom tooth pulled (quick and easy!), a few fillings, and will be regularly returning. Thanks team! (Josh)
Connor Taylor
April 2026 · ★ 5
The best dental experience I have ever had. Madhur is caring, gentle, and highly experienced. With incredibly sensitive teeth I felt far more comfortable and confident in his manner and advice than I've ever felt elsewhere. My husband is …
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Principal Dentist Madhur Shiralkar
Dental implants, All-on-4, full-mouth rehabilitation
Principal dentist with postgraduate implant training; presents internationally and teaches at the DIA Implantology Academy in Melbourne.
Dentist Rachel Choi
Restorative dentistry, fixed prosthodontics
Restorative and prosthodontic dentist who previously practised in Hobart and now sees patients in Collingwood.
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★ 4.9 (257 reviews)