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Fitzroy Dental Practice

14 Fitzroy Square, London, United Kingdom

Last audited April 2026 By SmileJet Audit Team How we audit โ†’
5.0/5  · 108 reviews

Why Choose Fitzroy Dental Practice in London?

Fitzroy Dental Practice is a long-established NHS and private dental clinic in Fitzrovia, London W1, serving patients for over 60 years. Offers implants, Invisalign, whitening, crowns, and sedation in a calm setting.

Fitzroy Dental Practice is one of London's most enduring dental practices, situated at 14 Fitzroy Square, London W1T 6AH, in the prestigious neighbourhood of Fitzrovia. With a history spanning more than 60 years, the practice has served generations of patients across Central London, building a reputation for delivering high-quality, patient-centred dental care in a calm and welcoming environment. Located in the elegant Georgian surroundings of Fitzroy Square, the clinic combines the heritage and stability of a long-established practice with a commitment to contemporary dental techniques and treatments.

Fitzroy Dental Practice caters to both NHS and private patients, offering accessible, affordable, and comprehensive dental care to a diverse patient base that spans the local Fitzrovia community, nearby Bloomsbury, and patients from across Central London. The practice prides itself on delivering complete, high-quality dental care โ€” from routine general dentistry to specialist treatments โ€” with a particular focus on creating a calm, non-intimidating atmosphere that is welcoming to patients of all ages, including those who experience dental anxiety.

Treatments & Specialties

Fitzroy Dental Practice in Fitzrovia offers a comprehensive range of dental treatments for patients with simple to complex dental needs:

  • Dental Implants: Permanent, natural-looking solutions for single or multiple missing teeth, delivering long-term functional and aesthetic restoration for patients seeking a reliable alternative to dentures or bridges.
  • Dental Crowns: High-quality restorations including ceramic crowns that blend seamlessly with natural teeth, protecting and rebuilding damaged, decayed, or weakened teeth to full function and appearance.
  • Invisalign Orthodontics: Clear aligner treatment for discreet teeth straightening, suitable for adults seeking a modern alternative to traditional braces for alignment correction.
  • Teeth Whitening: Professional whitening treatments to safely and effectively brighten discoloured or stained teeth, available in both in-clinic and take-home formulations.
  • Sedation Therapies: For patients who require additional support during dental procedures, sedation options are available to ensure that dental treatment can be completed comfortably and without significant distress.
  • Dental Hygiene: Professional cleaning, scaling, polishing, and preventive care to maintain gum health and support the long-term health of teeth and soft tissues.
  • General Dentistry: A full range of routine dental services including check-ups, fillings, extractions, and preventive care for patients of all ages in Fitzrovia and across Central London.
  • NHS Dentistry: The practice accepts NHS patients, ensuring that essential dental treatment is accessible to eligible patients in the local London W1 community.

Technology & Facilities

Fitzroy Dental Practice combines its decades of clinical experience with modern dental technology to deliver accurate, effective, and comfortable treatment. Digital imaging and diagnostic tools support the clinical team in identifying dental issues early and planning treatment with precision. The availability of sedation therapies reflects the practice's investment in patient comfort beyond clinical procedures โ€” ensuring that even the most anxious patients can access the dental care they need in a supportive environment.

The practice's historic setting within the Georgian architecture of Fitzroy Square provides a serene backdrop for dental treatment โ€” far removed from the clinical sterility of many modern practices. This combination of elegant surroundings, experienced staff, and up-to-date dental techniques makes Fitzroy Dental Practice a distinctive and welcoming destination for dental care in Fitzrovia and across London W1.

Why Choose Fitzroy Dental Practice in Fitzrovia

Patients in Central London choose Fitzroy Dental Practice for several compelling reasons:

  • 60+ Years of Established Care: Few dental practices in London can match the depth of heritage and community trust that comes from over six decades of continuous service in the same location. This longevity reflects the quality and consistency of care provided at Fitzroy Square.
  • NHS & Private Patient Access: By accepting both NHS and private patients, the practice ensures that comprehensive dental care โ€” including specialist treatments โ€” is accessible to a broad range of patients across the Fitzrovia and Central London community.
  • Sedation Options for Anxious Patients: The availability of sedation therapies makes Fitzroy Dental Practice a particularly supportive choice for patients who have avoided dental treatment due to fear or anxiety โ€” a common barrier that the practice is experienced in addressing.
  • Comprehensive Treatment Range: From routine NHS check-ups to dental implants, Invisalign, and advanced restorative work, patients can access a wide spectrum of dental care at a single, conveniently located Fitzrovia practice.
  • Prestigious Fitzroy Square Location: The clinic's historic address in one of London's finest Georgian squares reflects the quality and character of the practice โ€” a setting that has welcomed patients for over 60 years and continues to provide an elegant, calm environment for dental care.

Patient Experience

The patient experience at Fitzroy Dental Practice is shaped by six decades of accumulated expertise, a genuinely warm and professional team, and a deep commitment to creating a calm, welcoming environment that reduces the stress associated with dental visits. The practice treats patients of all ages, from children attending for their first check-ups to adults requiring complex restorative or specialist treatments, ensuring that care is always tailored to the individual's needs and circumstances.

Patients are consistently positive about the approachable, highly professional staff at Fitzroy Dental Practice, the quality of the treatments received, and the reassuringly calm atmosphere of the practice on Fitzroy Square. Whether attending as an NHS patient for routine care or as a private patient seeking cosmetic or specialist treatment, every visitor to Fitzroy Dental Practice benefits from the same high standard of attention and expertise that has defined the clinic for more than 60 years in Central London.

Location & Accessibility

Fitzroy Dental Practice is located at 14 Fitzroy Square, London W1T 6AH, in the heart of Fitzrovia. The practice is exceptionally well-connected by public transport, with Warren Street Underground station (Northern and Victoria lines) just a short walk away. Great Portland Street (Circle, Hammersmith & City, and Metropolitan lines) and Goodge Street (Northern line) are also within easy walking distance, providing multiple Underground options for patients travelling from across London.

Fitzroy Square itself is one of London's most graceful addresses, a quiet, tree-lined Georgian square just north of Oxford Street in the W1 postcode. The location places the practice within easy reach of Bloomsbury, Marylebone, Euston, and Soho, making it a highly accessible dental destination for patients across the entire Central London area. Bus routes on the nearby Tottenham Court Road and Euston Road provide additional transport options, ensuring that Fitzroy Dental Practice is genuinely convenient for patients from all parts of London.

Patient Reviews from London

5.0

โ˜… 108 reviews

G

Giles Holgate

March 2026 ยท โ˜… 5

I don't have a bad thing to say about Fitzroy Dental Practice - super friendly, very efficient and a great space. If you need your teeth looking at, look no further.

L

Lemseffer Zineb

March 2026 ยท โ˜… 5

Very welcoming, clean and professional during the treatment. I did a general cleaning treatment and Iโ€™m really happy with the result. They also had an earlier availability and were able to accommodate.

J

Jose

March 2026 ยท โ˜… 5

Great clinic! Professional and friendly. They made me feel completely at ease, explained everything clearly, and the treatment was smooth and painless. Highly recommend!

J

Jessi

March 2026 ยท โ˜… 5

Amazing service from Sue and Uzma, they were professional and polite. I felt very well taken care of and comfortable during my appointment. Would highly recommend and attend again in future.

H

Hamid Blad

March 2026 ยท โ˜… 5

Dr. Albert is simply the best! He made me feel at ease during my recent procedure, and his attention to detail is outstanding. The results were perfect, and I didnโ€™t experience any discomfort. If youโ€™re looking for a dentist who truly cares about his patients, look no further!" Thanks Dr. Albert and Dr. Sue for your exceptional care.

M

Muhammad Shehriyar Latif

March 2026 ยท โ˜… 5

Had a hygiene appointment at Fitzroy Dental Practice and it was a great experience. The hygienist was friendly, explained everything clearly, and made me feel comfortable throughout. The clinic is clean and well organised, and the staff were welcoming. Left with really clean and shiny teeth. Would definitely recommend.

Z

Zakir K

March 2026 ยท โ˜… 5

Great practice, the dentists here really go the extra mile and are super friendly. Iโ€™d definitely recommend the practice, the cost of treatment is very reasonable and the dentists here really take their time with you.

M

Max Ding

March 2026 ยท โ˜… 1

I want to preface this by saying that the staff here and the service were great, everyone was really friendly and welcoming. Especially Sue, she makes sure all your questions are answered. With that being said, here is my experience, you can be the judge: I came to this dental practice for my wisdom teeth removal around a year ago. They removed a wisdom tooth and let me go without antibiotics. After around 2 weeks, I thought I was recovering fine. However, one morning the pain came back and the swelling started to increase, again, I thought that this was part of the recovery process so I didnโ€™t think much of it. After a few days of the pain getting worse and me almost going back to my post wisdom tooth removal state of not being able to eat anything I decided to go back to the dental practice to ask for expert advice. I got to the dental practice and they told me I had to go to the A&E to get an IV drip. Long story short, I had to stay at the hospital for 3 nights. After being discharged, I went back to the dental practice to get my stitches removed and they told to come back in 2 weeks for a final checkup. And I thought that was gonna be the end of the story. 2 weeks later, during my final checkup, the dentist discovered that he missed removing a bit of the stitch and that my gum had now healed over it leading him to need to make an incision into my gums to remove the stitch. He did just that. Fast forward a year, the gum around the area where the widsom tooth and stitch was removed is painful again. Iโ€™m not sure if this is due to the wisdom tooth removal or just a coincidence that it happened to be in the same place. Again, this review is simply recounting my widsom tooth removal experience with Fitzrovia Dental practice and is by no means a judgement to the character of the staff, they were all very nice people.

M

Marie-Therese Clovis

March 2026 ยท โ˜… 5

I was extremely impressed with Sueโ€™s service. She is not only an outstanding dentist but also incredibly caring, taking the time to answer all my questions and share expert advice on dental hygiene. Her cheerful and reassuring attitude made the whole experience so positive, and my teeth feel healthier and cleaner than ever. Truly exceptional care! Iโ€™ll definitely be returning and highly recommend her to anyone looking for a dentist they can trust.

M

Mohamed Maher

March 2026 ยท โ˜… 5

I have been a patient at Fitzroy Dental Practice for over six years and have been cared for by both Dr. Albert Gora and Dr. Thomas Rhodes. They consistently provide excellent treatment and have had a truly transformative impact on my dental health. Sue has also been incredible throughout the years. She carries out thorough hygiene treatments, offers excellent aftercare following dental work, and has always been compassionate and accommodating, especially during dental emergencies when I needed an urgent appointment. I highly recommend Fitzroy Dental Practice to anyone seeking patient, thorough, and skilled professionals who genuinely care about their patients.

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★ 5.0 (108 reviews)

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